Reactivity of redox-active molecules for heterogeneous electron-transfer processes at the surface of doped zinc oxide substrates depended on their energy levels. The redox-active molecules with negative redox potentials displayed a reversible electrochemical response but those with positive redox potentials were characterized by slow electrode kinetics, which was attributed to more than three times larger heterogeneous electron-transfer rate constant for the former redox-active molecules. A photovoltaic cell using methyl viologen as an acceptor molecule, TEMPOL as a donor molecule, and the doped ZnO as the transparent conducting substrate gave high photovoltage, which was ascribed to the reactivity of the redox-active molecules at the doped ZnO surface.