This paper summarises the results of a study to identify and quantify the potential impact of measures and policies to reduce the energy consumption of air conditioning in European countries over a 10-year period. The market penetration of air conditioning in Europe has increased steadily over several decades. On a "business as usual" basis, its energy consumption would increase by over 50% by 2020. Measures to restrict this increase are therefore important, but the savings potential straddles several overlapping areas which are subject to different constraints including those imposed by the replacement rates of systems and products, and the refurbishment rates of existing buildings. This work reported in this paper is based on the use of information from a variety of sources in a highly disaggregated model to assess the "realisable" savings over a 10-year period, taking into account relevant constraints. The paper summarises results at a European level, focussing on those cases that generate the greatest realisable savings. Savings are possible in three areas: improved equipment and system efficiency, reduced cooling loads, and more effective operation. The cases that offer the largest savings provide the basis for recommendations for policy measures, often using existing policy instruments. In addition, areas where further work is needed are identified. More detailed results and information about the study and additional recommendations can be found at http://www.bre.co.uk/searchresults.jsp?category=5&q=energy+management [1]. (C) 2014 Elsevier B.V. All rights reserved.