Community views toward the risks and benefits of emerging renewable energy technologies are important factors in facility siting decisions and their eventual success. While the actual socioeconomic and biophysical impacts of proposed industrial developments are fraught with uncertainty, understanding public perceptions is critical in managing costs and benefits to local citizens. Here, we explore the social acceptability of forest-based biorefineries in Maine using random utility modeling to identify how project attributes and citizen characteristics interact to affect level of support. Using a statewide sample (Statewide) and a subsample of mill towns (Mill Towns), we found that: (1) in both samples, individual characteristics had similar coefficients and significance levels except for pro-environment attitudes; (2) the coefficients related to the industry's negative attributes were notably different between the two samples, while positive attributes were not; (3) in both samples, positive industry attributes such as "producing products from a sustainable resource" and "increased economic development" were the most influential variables in determining the level of support for a new biorefinery in an individual's community; and (4) in general, Mill Town respondents were more accepting of potential negative attributes such as increased levels of truck traffic, odor, noise, and air and water pollution. (C) 2014 Elsevier Ltd. All rights reserved.