As a new and developing green energy business in emerging economies such as China, the wind power industry chain faces some complex issues that are further compounded by turbulent internal and external environments. To deal with the complex environment, the wind power industry needs to improve its level of flexibility so that it can become more adaptable to the changing environment. Hence it is important to explore the dynamics of the wind power industry chain flexibility with respect to the ever changing environment. This study uses questionnaire surveys and expert interviews to identify the influential flexibility components of the wind power industry chain. Subsequently a fuzzy cognitive mapping (FCM) methodology was used to establish a flexibility operating mechanism model. The research found that special attention should be paid to competition flexibility, technology flexibility, and intellectual property and talent flexibility. Policies play a pivotal role in regulating the driving effects of these components of flexibility with the aim being long term sustainability of a healthy level of overall flexibility of the wind power industry chain. This should in turn facilitate the sustainable development of the industry. (C) 2014 Elsevier Ltd. All rights reserved.