The efficiency of a thermoelectric generator (TEG) can be defined as the ratio of the power output to the heat input at the hot side of the device. This ratio is governed by the laws of thermodynamics and thus cannot exceed the Carnot efficiency. It follows that the greater the difference between the temperatures of the hot and cold sides of the device, the greater the efficiency and power output from the TEG. This study focuses on effective techniques to enhance heat transfer on the hot side of the TEG in order to increase the total power output from the device. In this study heat transfer enhancement mechanisms are evaluated for the hot side of a TEG system generating power from waste heat in automobile exhaust gases. The use of pin fins was examined, as they are a common and effective way to increase heat transfer in a channel. Heat transfer enhancement measurements are presented with 3-dimensional partial pin fin arrays of circular, triangular, hexagonal, and diamond shapes on the walls of a rectangular channel representing the hot side of the TEG system and the automobile exhaust duct. Channel heights are varied to measure the effect of the pin fin height to channel height ratio while keeping the pin fin height constant. Channel hydraulic diameter and configuration of the fins were chosen based on existing literature. Pin fin performance is studied over a range of Reynolds numbers, calculated based on full channel height. The pin fins with the best initial performance have been further analyzed by varying the channel height in order to change the pin fin to channel height ratio while keeping the hydraulic diameter to pin fin height ratio constant. The experiments use the transient liquid crystal method to measure detailed heat transfer coefficients on the test surface. Results show that the diamond pin fins perform the best in enhancing heat transfer. Lower channel heights that cause pin fins to block 50% of the channel provide significantly higher heat transfer coefficients. (C) 2014 Elsevier Ltd. All rights reserved.