The study presents an analysis of the contemporary market for low-emissions hydrogen-based energy in the Maiopolska (also known as Lesser Poland) area - one of the major administrative regions known as voivodeships. The study, prepared as a case study, concerns the concept of a fledgling enterprise making its first steps on the regional market of fuel cells designed for stationary applications (efficient high-temperature SOFC-type cells). Developing this type of concept is particularly significant for Malopolska, as it is consistent with one of the strategic development paths projected for the region, and it may also help solve a number of problems related to access to reliable and competitively priced electrical energy. The presented work may also provide a basis for the analysis of the low-emissions energy market and the potential for the adaptation of this technology in other regions of Poland and in countries which have not yet undergone such analyses. Copyright (C) 2014, Hydrogen Energy Publications, LLC. Published by Elsevier Ltd. All rights reserved.