Nitroarene reduction reactions are commercialized catalytic processes that play a key role in the synthesis of many products including medicines, rubbers, dyes, and herbicides. Whereas bimetallic compositions have been studied, a better understanding of the bimetallic structure effects may lead to improved industrial catalysts. In this work, the influence of surface palladium atoms supported on 3-nm Au nanoparticles (Pd-on-Au NPs) on catalytic activity for 4-nitrophenol reduction is explored. Batch reactor studies indicate Pd-on-Au NPs exhibit maximum catalytic activity at a Pd surface coverage of 150 sc%, with an initial turnover frequency of 3.7 mol-nitrophenol/mol-metal(surface)/s which was similar to 5.5x and similar to 13x more face, active than pure Au NPs and Pd NPs, respectively. Pd NPs, Au NPs, and Pd-on-Au NPs below 175 sc% show compensation behavior. Three-dimensional Pd surface ensembles (with 4-5 atoms) previously identified through X-ray adsorption spectroscopy provide the active sites responsible for the catalytic maximum. These results demonstrate the ability to adjust systematically a structural feature (i.e., Pd surface coverage) to yield a more active material. (C) 2015 Elsevier B.V. All rights reserved.