According to Berlin and Kay, there is a set of 11 universal basic color terms: White, Black, Red, Green, Yellow, Blue, Brown, Purple, Pink, Orange, and Gray. To approve this, a world survey (WCS) was begun to gather data on color categorization through the world, although, despite many languages, Persian language has not been studied so far. We report a study of color naming in Iran. A study was carried out in six major cities including: Tehran, Isfahan, Mashhad, Yazd, Rasht, and Shiraz to investigate the color naming for Persian language and also the effect of local culture. The main purpose of this study was to describe the basic color terms of Persian language and to verify Berlin and Kay's theory. In total, 200 subjects were studied from all the six cities. Our results showed that there were the same basic color terms (as Berlin and Kay's theory) in Persian language overall including: (White) , (Black) , (Red) , (Green) , (Yellow) , (Blue) , (Brown) , (Purple) , (Pink) , (Orange), and (Gray) . However, this was not valid for all the cities when they were investigated individually. There were 10 basic terms in Mashhad and Shiraz while the other cities had 11 basic terms. Also, the set of the used terms would differ by the city. (c) 2014 Wiley Periodicals, Inc. Col Res Appl, 40, 352-360, 2015