High latent heat of PCMs (phase change materials) has made them as one of the most important materials for thermal management purposes. However, PCMs' low thermal diffusivities could limit their use in applications which require fast thermal response. The goal of this study is to simulate thermal performance of a lithium ion battery cell in the presence of carbon fiber-PCM composites. The effect of carbon fiber loading within the PCM on thermal performance is studied and the results are compared with the experimental data. The results showed that the presence of carbon fibers increases the effective thermal conductivity of PCM and hence influences temperature distribution within the cell. PCM composites containing higher percentages of carbon fibers present a more uniform temperature distribution. The results showed that the minimum and maximum thermal conductivity enhancement of 85% and 155% respectively (105% on average). A reasonable agreement is obtained between the simulation results and the experimental data. (C) 2015 Elsevier Ltd. All rights reserved.