The reversible, direct esterification of 1-hexene and 1-octene with heptanoic acid on Amberlyst (R) 15 (dry) was studied at 75 degrees C to determine kinetics and mechanism. The forward surface reaction occurred by an Eley-Rideal mechanism, in which adsorbed olefin reacted with bulk phase heptanoic acid; the reverse reaction, ester decomposition, required just one surface site. While detailed studies pointed to an Eley-Rideal mechanism, a Langmuir-Hinshelwood mechanism was nearly as good as the Eley-Rideal mechanism for reproducing kinetic data observed across several hours of reaction. Authors conclude that a cursory investigation can support a Langmuir-Hinshelwood mechanism, while a detailed investigation supports an Eley-Rideal mechanism in this system. (C) 2015 Elsevier Inc. All rights reserved.