The photophysical studies of two phenols, derivatives of 3-hydroxybenzo[c]coumarin, were performed in n-nonane matrix at 5 K. Unstructured fluorescence spectrum of the derivative bearing a salicylaldehyde moiety, whose onset is shifted by ca. 3000 cm(-1) to lower energy in respect to that of absorption, and short decay time of this emission (0.75 ns) suggested the occurrence of excited-state intramolecular proton transfer (ESIPT). The experimental results were interpreted with the aid of quantum chemistry calculations performed with the DFT and TDDFT/B3LYP/6-31++G(d,p) methods.