We report on a bistable azobenzene derivative with sufficiently high 2-photon absorption to induce its photochemical isomerization and measurable excited state dynamics. Broadband transient absorption spectra were recorded and compared upon 1-photon (331 nm) and 2-photon (640 nm) excitation of the S-0 -> S-2 transition. The spectra are different at early (t similar to 1 ps) and late (t similar to 100 ps) time but show similar photoisomerization behavior on a 10 ps time scale. With 2-photon excitation, strong population transfer S-2 -> S-n occurs due to resonance absorption of a third pump photon. Subsequent internal conversion S-n -> S-1 results in a very hot S-1 population causing extra-broadening of the transient spectra. The resonance pump absorption is common with nonlinear excitation and should be taken into account when considering photochemical applications. The 2-photon excitation cross-section sigma((2)) at 640 nm was measured to be 7 GM for the specific tetra-ortho-fluorinated azobenzene derivative and 1 GM for unsubstituted parent azobenzene. The direct 2-photon induced trans-to-cis isomerization, described herein, provides an unprecedented potential for spatially addressing P-type (bistable) azobenzene photoswitches in 3D.