The reaction of direct hydroalkoxylation of norbornene in the presence of H-beta zeolite catalyst has been studied. It has been found that the selectivity for exo-alkoxynorbornanes of the reaction of norbornene with monohydric alcohols (saturated, unsaturated, or aromatic) reaches 98% at a conversion of 78-98% of the unsaturated compound. The reaction of norbornene with diols (ethylene glycol and 2-butene-1,4-diol) in the presence of H-beta zeolite affords mono- and diethers, whose yield and ratio can be controlled by varying reaction parameters.