Rubber magnetic composites were prepared by incorporation of strontium ferrite into natural rubber-based continuous matrix. The prepared rubber compounds have model character and besides the rubber and the filler, they contained only ingredients of peroxide curing system, dicumyl peroxide as curing agent, and ethylene glycol dimethacrylate as co-agent. The work was focused on the evaluation of curing system composition and magnetic filler content on curing process, cross-link density, physical-mechanical and magnetic properties of tested materials. The achieved results revealed that the evaluated properties are dependent on the composition of curing system and on the content of ferrite too. Ferrite incorporated in the rubber matrix imparts magnetic properties to the composites considerably. In addition, the improvement of physical-mechanical properties with doping content of ferrite was observed.