A systematic study on emission and absorption spectra of vanadium mixed tungsten diselenide single crystals grown by direct vapour transport (DVT) technique is reported. The grown crystals were characterized by energy dispersive analysis of X-ray (EDAX), which gives the confirmation about the stoichiometry. The structural characterizations were accomplished by X-ray diffraction (XRD), surface morphology and transmission electron microscopy (TEM). These characterizations were indicating the growth of V0.25W0.75Se2 single crystal from vapour phase. The optical response of this material has been observed by combination of UV-vis-NIR spectroscopy and photo luminescence (PL) spectroscopy. A detailed study of excitonic emission and absorption resonances was carried out on grown crystals. The energy band gap was calculated for indirect allowed transition with absorbed and emitted phonon. Additionally, absorption tail for grown crystal is found to obey the Urbach's rule. (C) 2016 Elsevier B.V. All rights reserved.