The evaluation, monitoring and reduction of the heating and cooling consumptions are topics of increasing importance. One promising technology is the geothermal heat pump. Despite its undoubted advantages compared to fossil fuels in terms of RES production, CO2 reduction and primary energy savings, there are still significant barriers for the creation of sustainable local markets. Many regions present similar conditions in terms of climate, geology, hydrogeology, infrastructure and political conditions. Because of the context-driven nature of shallow geothermal systems, similarities should be taken into account and strategies shared across borders to foster the introduction and exploitation of shallow geothermal energy. Focusing on the results of the LEGEND Project, this paper presents an attempt at creating an inter-regional strategy for the widespread introduction of geothermal heat pumps in the Adriatic area, which includes EU and non-EU countries. The multi-level approach adopted (a combination of desk studies on the transferability potential, pilot plants across the regions and programs to involve, educate and train stakeholders) allowed to set up the strategy. Therefore, different actions are proposed to stimulate the development of the market, whose interconnection across the Adriatic can accelerate the achievement of the main energy and climate targets for all the countries involved. (C) 2016 Elsevier Ltd. All rights reserved.