In the context of chemical enhanced oil recovery (EOR), there is no well-established way to characterize and understand the physical properties and structures of microemulsions composed of crude oil and industrial surfactants due to their complexity. Making a comparison to a well-studied model system is a simple and effective way to investigate the complex microemulsions. The purpose of this study is to provide and complete experimental characteristic data of model-microemulsions as a basis of analysis of the complex system. Types of microemulsions studied in the present work were oil in water (O/W), bicontinuous, and water in oil (W/O). The system was composed of water, sodium dodecyl benzenesulfonate (SDBS), isobutanol, sodium chloride (NaCl), and decane. We performed several experiments at room temperature such as spinning drop method, differential scanning calorimetry (DSC), Karl Fischer titration, Hyamine titration, dynamic light scattering (DLS), small angle X-ray scattering (SAXS), and electron cryomicroscopy (cryo-SEM). The measurements provided a deeper insight into a correlation between physical properties and morphologies of water/oil in the microemulsions.