Gold nanostars have unique plasmonic properties that are related to the highly branched nanostructures. However, it is challenging to precisely control these branches. Here we studied the reaction kinetics on the seed-mediated growth process of gold nanostars using in situ UV vis spectroscopy. The impact of hydroquinone ligands on the formation and evolution of active intermediates was systematically explored. In addition, we improved the classical seed mediated method to achieve a much better control on the final morphology of gold nanostars by a sudden addition of a high concentration ligand solution. Our method can significantly advance the syntheses of gold nanostars and provide numerous opportunities to prepare nanomaterials with unique morphology and plasmonic properties.