Petroleum industry technology has historically been transferred in very conventional ways. The technology-transfer methods used most often were reading printed materials, attending schools or conferences, and transferring personnel. These methods are effective but time consuming and costly. Transferring technology through activities that are embedded in the person’s job is becoming common. The benefits of simultaneous learning and applying that knowledge are significant. Many people and organizations have struggled with their ability to disseminate new technology and apply new techniques. Improving the cost effectiveness of technology transfer will help many E&P companies be successful in the future. Companies that continuously improve their technology-transfer process will capture more, growth opportunities.