In this work, a structured monolithic catalyst has been tested under a wide range of conditions (partial pressure, residence time, temperature and time-on-stream), with the aim of modeling its kinetic behavior and assessing its economic and upscaling potential. We have developed a sequential model to help us interpret both main trends and salient features. Unexpected behavior was found for certain parameter values, which led us to consider kinetic parasitic effects such as mass or heat transfer limitations. By independently invoking these effects, a conciliatory view of the results observed could not be reached. A combined explanation may prove successful, although overfitting could not be ruled out at this point. More importantly, however, the observed salient features of this stable and selective monolith catalyst may hold potential for process intensification of glycerol steam reforming, thus contributing to a more sustainable industry. (C) 2016 Elsevier B.V. All rights reserved.