Water electrolysis was carried out in a 1 M H2SO4 solution under different potentiostatic conditions in the presence of a magnetic field oriented normal to the horizontal microelectrode (100 mu m in diameter). The imposed magnetohydrodynamic (MHD) electrolyte flow around the evolving hydrogen bubble was studied to clarify the effect on the detachment of the bubble from the electrode and the mass transfer toward the electrode. Different particle imaging and tracking techniques were applied to measure the three-dimensional flow in the bulk of the cell as well as in close vicinity of the evolving bubble. The periodic bubble growth cycle was analyzed by measurements of the current oscillations and microscopic high-speed imaging. In addition, a numerical study of the flow was conducted to support the experimental results. The results demonstrate that the MHD flow imposes only a small stabilizing force on the bubble. However, the observed secondary flow enhances the mass transfer toward the electrode and may reduce the local supersaturation of dissolved hydrogen. (C) The Author(s) 2016. Published by ECS. All rights reserved.