We report on the properties of a new organogelator, which is an ether derivative of lithocholic acid (70PhOLCA). The correctness of the chemical structure and purity of 70PhOLCA was confirmed by thin layer chromatography, proton nuclear magnetic resonance (H-1 NMR) spectroscopy, elemental analysis (EA) and infrared spectroscopy (IR). Phase transition temperatures and enthalpies of the gel were obtained by differential scanning calorimetry (DSC) and polarizing optical microscopy (POM). Changes in the vibrational spectra depending on the temperature modifications were studied using the technique of FTIR Spectroscopy with 2D correlation analysis. The small angle neutron scattering method (SANS) was used to determine the morphology and internal structure of the investigated system. It was found that the substance forms a non-transparent stable gel with a spherulite organization at the macro-scale level. The morphology of the self-assemblies and internal structure at the nano-scale level are quite different with variation of the temperature in the Gel phase. A further increase in temperature leads to the formation of the sol phase again. It turns out that the temperature of the gel-sol transition changes significantly with the concentration of 70PhOLCA. The results of the DSC and SANS measurements indicated the reversible behavior of the Gel-SolGel transition with hysteresis on the temperature during heating and cooling. (C) 2016 Elsevier B.V. All rights reserved.