Selective aerobic oxidation of benzyl alcohol to benzaldehyde by a (bpy)Cu-I(IM)/TEMPO catalyst (IM represents differently substituted imidazoles) has been studied by simultaneous operando electron paramagnetic resonance/UV-vis/attentuated total reflectance infrared spectroscopy in combination with cyclic voltammetry to explore the particular role of imidazole in terms of ligand and/or base as well as of its substitution pattern on the catalytic performance. For molar ratios of IM/Cu >= 2, a (bpy)Cu-I/II(IM)(a)(IM)(b) complex is formed, in which the Cu-N distances and/or angles for the two IM ligands a and b are different. The coordination of a second IM molecule boosts the oxidation of CuI to Cull and, thus, helps to activate O-2 by electron transfer from Cu-I to O-2. The rates of CuI oxidation and Cull reduction and, thus, the rates of benzaldehyde formation depend on R of the R-N moiety in the IM ligand. Oxidation is fastest for R = H and alkyl, while reduction is slowest for R = H. The Cu-I/Cu-II interplay leads to decreasing total benzaldehyde formation rates in the order R (I+ effect) > R (conjugated system) > R = H.