Various luminophores produce strong electrogenerated chemiluminescence during cathodic pulse polarization of the present insulating film-covered carbon paste electrodes in fully aqueous solutions. First electrodes made of a commercial conductive carbon paste were successfully utilized as working electrodes and their surface was characterized by ESCA. Then custom in-laboratory made improved composite electrodes were manufactured from the same insulating polymer and conducting carbon black particles. The relationship between the amount of carbon present on the composite electrode, in the bulk and on the surface, and the intensity of electrogenerated chemiluminescence was studied further. The overall performance of these composite electrodes makes them viable low-cost replacements for metal/insulator type electrodes such as oxide-coated silicon electrodes. (C) 2017 Elsevier Ltd. All rights reserved.