The design of novel, efficient supported bimetallic catalysts for the transformation of renewable lignin model compounds into valuable products is currently an emerging research topic. This study investigates the synthesis, characterization and the catalytic application of bimetallic Cu-Ni catalysts supported on pure MCM-41 and Ti incorporated MCM-41 porous materials for the valorization of a lignin model compound (i.e. guaiacol) into the transportation fuels via hydrodeoxygenation route (HDO). The investigated characterization results revealed that the Ti species are well-dispersed within the MCM-41 framework by a tetrahedral coordination. NH3-TPD studies show that the incorporation of Ti into the MCM-41 framework generates large amounts of acidic sites. It was also found that, the coordinated Ti species enhance the dispersion of CuO and NiO species on the surface of Ti-MCM-41 support. The CuNi/Ti-MCM-41 catalyst shows excellent reducible properties due to the co-operative effects of CuO and NiO with the Ti-MCM-41 support. The catalytic experiments revealed that the CuNi/TiMCM-41 catalyst exhibits a higher guaiacol conversion (similar to 90.49%) and superior selectivity to cyclohexane (similar to 50.09%) than the CuNi/MCM-41 catalyst which exhibits only similar to 10.57% cyclohexane selectivity with a guaiacol conversion of similar to 37.03%. The guaiacol conversion and cyclohexane selectivity were found to increase with the increase of reaction pressure from 40 to 100 bar for CuNi/Ti-MCM-41 catalyst. It has been demonstrated that the HDO of guaiacol proceeds via demethoxylation (C-AR-OCH3 cleavage) over the CuNi/Ti-MCM-41 catalyst and both demethylation (CARO-CH3 cleavage) and demethoxylation (C-AR-OCH3 cleavage) pathways are possible over the CuNi/MCM-41 catalyst in HDO of guaiacol. (C) 2017 Published by Elsevier B.V.