The present study aims to investigate the effect of the pulsed fluid flow on the thermal performance of a latent heat storage unit (LHSU). The storage unit consists of a shell-and-tube in which phase change material (PCM) occupied the shell space and the heat transfer fluid (HTF) flows in the inner tube. The present study is motivated by the need to intensify heat transfer and accelerate melting process in LHSU. A mathematical model based on the conservation equations of energy in both HTF and PCM has been developed. The finite volume approach was used for the discretization of equations. The developed model has been validated by comparing the obtained numerical results with experimental, analytical, and numerical data found in literature. The effects of the pulsation frequency and amplitude, the Reynolds and Stefan numbers on the thermal performance and behavior of the LHSU were investigated. The parametric study showed that the pulsating parameters (frequency and amplitude) affect the thermal performance of the LHSU. The results reveal reduction in the melting time for low pulsating frequency (less than 0.052) and high pulsating amplitude. For pulsating amplitude of 6 and pulsating frequency of 0.01, a reduction up to 13% (at Reynolds number of 500 and Stefan number of 0.16) was obtained. The results also showed that the Reynolds and Stefan numbers strongly affect the heat transfer rate, and the low melting time is obtained for high Reynolds and Stefan numbers.