Electrohydrodynamic (EHD) effects cause fluid motion when an external electric field is imposed on a dielectric fluid medium. In this work, a detailed scaling analysis of EHD convective transport is presented, taking into account the interplay of electrophoretic, dielectrophoretic, and electrostriction forces and the variable nature of the concerned thermophysical and electrical properties. Our results bring out the scaling relationships for the Nusselt number as a function of the relevant electrical Rayleigh number (Rani and Ra-EL2), for different operating regimes, and provide important insights into the relative dominances of the different forces. The Nusselt number is found to scale with Ra-EL1(0.25) when the Coulomb force dominates, and with Ra-EL2(0.333) when electrostriction force dominates. Numerical simulations are also conducted for some representative test cases and the results are found to corroborate the scaling theory. (C) 2017 Elsevier Ltd. All rights reserved.