Oxidative steam reforming of ethanol is an important process for on board production of hydrogen in fuel cell based auxiliary power systems. Although the process has been extensively studied from a catalyst perspective, accurate models that capture species and temperature information required by model-based control algorithms during operation have not yet been developed adequately. In this work, we develop a reduced micro-kinetic model for ethanol oxidative steam reforming, which can be used in computational fluid dynamics (CFD) studies and subsequently to develop model-based control strategies. We experimentally study cordierite monolith based reactors in which Rh/CeO2 catalysts are prepared by the solution-combustion method. The catalyst system is characterized by Xray diffraction (XRD), Scanning Electron Microscope (SEM), temperature programmed reduction and temperature programmed desorption analyses. The experimental reformer design enables measurement of species concentrations at various points along the reactor length, along with radial temperature profiles. A micro-kinetic model is adapted from the literature and validated against these experiments, with good agreement. The model results suggest a linear activation pathway for ethanol over rhodium catalysts by forming ethoxide, acetyl and acetate intermediates. After formation of single carbon species, the methane reforming pathway is followed. We expect that these studies, when coupled with transient studies will help in formulating model-based control strategies for ethanol reformers in complex fuel cell systems. (C) 2017 Hydrogen Energy Publications LLC. Published by Elsevier Ltd. All rights reserved.