This work describes the removal of chromium ions from industrial effluent using a hybrid magnetic adsorbent, CoFe2O4/NOM, synthesized using water rich in natural organic matter. The hybrid obtained at ambient temperature (HbAmb) was calcined at 200, 400, and 800 degrees C for 2 h, and formation of the cobalt ferrite phase was confirmed by XRD, which indicated the presence of NOM in the structure of the material. Removal tests showed that HbAmb provided efficient removal of chromium at the natural pH of the effluent, while the other materials were effective at pH 6. Evaluation of the kinetics showed excellent performance of the process, with 70-87% removal in 20 min, which provided a high degree of flexibility. The hybrid showed high removal during five reuse cycles, ranging from 96% in the first cycle to 82% in the final. The matrices containing the saturated adsorbent (HbAmb_Sat) and recovered chromium ions (CrD) showed high performance in the catalytic reduction of 4-nitrophenol, with conversion rates of 99.9% in short periods of time, as well as excellent potential for reuse in three cycles. The results demonstrated that the production of a technological material and its use for remediation could be achieved in an ecologically sustainable manner. (C) 2017 Elsevier B.V. All rights reserved.