The novel donor acceptor donor (D-A-D)-type fluorophore with an asymmetric structure is reported. The twisted-induced charge transfer (TICT) luminescence was observed. The degree of charge transfer and radiative rate constant in the luminescence increased simultaneously with increase in orientational polarizability of solvents. In contrast to the numerous CT fluorophore researches, this behavior has never been previously observed. This characteristic behavior reveals the existence of an effective exciton coupling between the CT states in the donor-acceptor-donor-type fluorophore for the first time.