Interactions of molecules with the surface of TiO2 particles are of fundamental and technological importance. One example is that the adsorption density and energy of the dye molecules on TiO2 particles affect the efficiency of dye-sensitized solar cells (DSSC). In this work, we present measurements characterizing the adsorption of the two isomers, Para-ethyl red (p-ER) and ortho-ethyl red (o-ER), of a dye molecule potentially applicable for DSSC onto TiO2 particles by second harmonic scattering (SHS). It is found that while at the wavelengths used here o-ER has a much bigger molecular hyperpolarizability, p-ER exhibits strong SHS responses but o-ER gives no detectable SHS when the dyes are added to the TiO2 colloids, respectively. This observation indicates that o-ER does not adsorb onto TiO2, likely due to steric hindrance. Furthermore, we investigate how solvents affect the surface adsorption strength and density of p-ER onto TiO2 in four aprotic solvents with varying polarity. The absolute magnitude of the adsorption free energy was found to increase with the energy that represents the ability of accepting electrons and solvent polarity. It is likely that resolvation of the solvent molecules displaced by the adsorption of the dye molecule at the surface in stronger electron-accepting and more polar solvents results in a larger adsorption free energy for the dye adsorption.