This study focused on the development of heterogeneous catalyst for transesterification process by implanting lithium onto TiO2 by wet impregnation process. A series of Li/TiO2 was prepared with different amounts of Li (20, 30, 40 wt%) and at different calcination temperatures (450, 600, 750). The Li/TiO2 catalysts were characterized by several spectroscopic and analytical techniques like XRD, FT-IR, BET, TG-DSC and FESEM. The XRD study revealed that the insertion of Li improved the catalyst efficiency without any alteration in structure of TiO2. Li/TiO2 catalysts with 30%w/w Li and calcined at 600 degrees C was found to be the most efficient with 98% transesterification yield. The best performance of catalyst was achieved with methanol to oil ratio of 24:1, 5 wt % of catalyst loading, at 55 degrees C reaction temperatures for 3 h of reaction time. The kinetic studies revealed the transesterification process was compatible with the zero order model. However the reusability decreases after every successive use. (C) 2017 Elsevier Ltd. All rights reserved.