Optimization of well placement in a geothermal system is an important topic for maximizing the heat economically extracted from a conductive geothermal reservoir. In order to investigate the role of well placement, this paper.presents a semi-analytical model in which fluid circulates in a single, horizontally planar geothermal reservoir with a constant hydraulic aperture via dipole wells in the presence of a 2D areal or regional flow field. By using a new coordinate system based on the velocity potential and the streamline function, analytical solutions in the Laplace space for the temperature field are found, which are then numerically inverted to obtain time-domain results. The effects of some factors such as well separation, areal flow direction, flow rate, and the velocity of the areal flow on heat recovery are investigated. It is found that the dimensionless areal flow velocity, U-0 = v(0)omega pi L/Q, and the angle of the areal flow, 0, play an important role when changing other parameter to maximize the output temperature and the lifetime of the dipole well system. When U-0 <= 0.5, the angle for minimizing interflow between wells should be beta = 0; when 0.5 < U-0 < 0.7854, the angle for minimizing the interflow should be beta = arccos(0.5U(0)); when U-0 > 0.7854, the injection well should be placed downstream from the production well. (C) 2017 Elsevier Ltd. All rights reserved.