It has been long observed that cumbersome parameters are required for the traditional viscoelastic models to describe complex rheological behaviors. Inspired by the relationship between normal and anomalous diffusions, this paper tentatively employs t (alpha) to replace t, called as the scaling transformation, in the traditional creep compliance and relaxation modulus. With this methodology, the relaxation modulus is found to agree with the well-known Kohlrausch-Williams-Watts (KWW) stretched exponential function. The fitting results confirm that the proposed models accurately characterize rheological behaviors only with one more parameter alpha. Moreover, it is noted that the present formulations are directly related to the fractal derivative viscoelastic models and the index alpha is actually the order of the fractal derivative.