Oligophenylenevinylenes (OPV) with a series of distance-controlling, electron-donating, and/or electron-withdrawing substituents are deposited from vapor phase and solution as ultrathin films or nanoparticles with diameters of 20-200 nm. In some cases the systems are doped at levels of 10(-5)-10(-3) with energy accepting OPV＇s of longer chainlengths. Absorption and fluorescence spectra, steady-state and time-resolved anisotropies, and radiative and nonradiative deactivation rates of these systems are investigated and compared to the corresponding propel ties in dilute solutions. Fluorescence yields of the parent oligomers and their alkyl or oxyalkyl derivatives are high in solution with an "infinite chain" limit of Phi(F) approximate to 0.5 and an upper radiative rate constant limit of k(r)(infinity) = (1 +/- 0.3) x 10(9) s(-1). Yields and k(r) decrease strongly in films and nanoparticles because of H-aggregate fort-nation. However, doping with fluorescent acceptors can increase the yields up to Introduction of electron-withdrawing -CN and -SO2CF3 substituents reduces Phi(F) in low viscous dilute solutions almost to zero, High viscosities and condensation to solid phases will raise the yields up to Phi(F) --> 0.6 because of suppression of nonradiative torsional deactivation and formation of J-aggregates with high k(r).