A Cu/TiO2 photocatalyst has been synthesised by reducing a Cu precursor with NaBH4 onto the surface of a sulphate pretreated TiO2 obtained by a sol-gel procedure. The catalyst, that shows a clearly defined anatase phase with high crystallinity and relatively high surface area, and contains Cu2O and CuO deposits on its surface, has been used to produce hydrogen in a solar driven pilot plant scale photocatalytic reactor. Different electron donor aqueous solutions (methanol, glycerol, and a real municipal wastewater treatment plant influent) have been tested showing similar or even higher energy efficiency than those obtained using more expensive noble metal based photocatalytic systems. The glycerol solutions have provided the best reactive environments for hydrogen generation.