The synthesis of Pd-NiO nanoparticles decorated multiwalled carbon nanotubes (MWCNTs) on reduced graphene oxide (rGO) for ethanol electrooxidation is reported. NiO nanoparticles (NPs) were deposited on functionalized MWCNTs by wet impregnation method. Pd nanoparticles were formed on NiO-MWCNTs by the addition of PdCl2 and its reduction using NaBH4. The Pd-NiO/MWCNTs nanocomposite then deposited on rGO support using ultrasound irradiation which led to the formation of the Pd-NiO/MWCNTs/rGO electrocatalyst. The prepared electrocatalysts were characterized by XRD, SEM, HR-TEM and XPS analysis. Electrochemical measurements demonstrate that as synthesized Pd-NiO/MWCNTs/rGO electrocatalyst exhibit higher catalytic activity (90.89 mA/cm(2)) than either Pd/MWCNTs/rGO (43.05 mA/cm(2)) or Pd/C (28.0 mA/cm(2)) commercial catalyst. Chronoamperometry study of Pd-NiO/MWCNTs/rGO electrocatalyst showed long-term electrochemical stability. The enhanced catalytic activity of Pd-NiO/MWCNTs/rGO electrocatalyst for electrooxidation of ethanol can be attributed to the synergistic effect between Pd & NiO active sites. (C) 2018 Elsevier B.V. All rights reserved.