Two new indoline-based D-A-pi-A dyes, D3F and D3F2 (see Scheme 1), are developed on the basis of the reported D3 by insertion of one or two F atoms on benzothiadiazole group. Our central aim is to explore high-efficiency organic dyes applied in dye-sensitized solar cells by inclusion of a simple group rather than by employment of new complicated groups. The performance of two new designed organic dyes, D3F and D3F2, is compared with that of D3 from various aspects including absorption spectrum, light harvesting efficiency, driving force, and open-circuit voltage. Besides the isolated dye, the interfacial property between dye and TiO2 surface is studied. D3F and D3F2 do not show absolute superiority than D3 not only for the isolated dyes but also for the monomeric adsorption system. However, D3F and D3F2 would effectively reduce the influence of aggregation resulting in the much smaller intermolecular electronic coupling. Although the aggregation has attracted much attention recently, it is studied alone in most of studies. To comprehensively evaluate the performance of dye-sensitized solar cells, it is necessary to consider aggregation along with electron injection time from dye into TiO2 rather than only static items, such as, band gap and absorption region. (C) 2017 Elsevier B.V. All rights reserved.