The rheological behavior of cellulose nanocrystals (CNCs) in polar media based on polyethylene glycol (PEG) was investigated from aqueous suspensions to nanocomposites. The aim of this work is to improve our knowledge on the CNC behavior in polymer media and develop rheological indices to characterize the dispersion of nanoparticles in polymer matrices. CNCs were obtained from sulfuric acid hydrolysis of wood pulp and supplied after a spray-or freeze-drying process. Ultrasonication was used to break agglomerates and disperse CNCs in aqueous suspensions before mixing with an aqueous PEG solution at room temperature. The samples were subsequently dried and compression molded. From capillary and oscillatory shear rheology, no adsorption of PEG chains on CNCs could be detected, as many had previously hypothesized. The increase of PEG concentration in aqueous suspension favored the gelation by depletion effect and suggested CNC orientation. Viscoelastic properties and transmission electronic images of PEG/CNC nanocomposites highlighted the formation of a percolated network of CNCs for low concentrations >= 0.15 vol.%. From the model of Shih et al., a fractal dimension of 2 was obtained for these percolated nanocomposites, suggesting a 2D network of CNCs in the PEG matrix. (C) 2018 The Society of Rheology.