In recent years, Cu-doped ZnO materials have attracted wide attention due to some unique properties, such as p-type conduction, room-temperature ferromagnetism and plentiful luminescence behavior. In this work, Cu-doped ZnO thin films with different doping levels were prepared by sol-gel method. The structural, morphological features and the composition of the samples were analyzed by X-ray diffraction (XRD), scanning electron microscopy (SEM), X-ray photoelectron spectroscopy (XPS) and energy dispersive X-ray spectroscopy (EDX), respectively. The optical properties were analyzed by the UV-visible transmittance spectra and fluorescence spectra. The Cu-doping in a low concentration does not influence the crystal phase of wurtzite ZnO and has a very small impact on c-axis preferred orientation of ZnO thin films. With the increase of Cu-doping concentration, the Cu ions are gradually changed from dominant Cu+ ions to dominant Cu2+ ions. Cu-doping in a low concentration caused strong blue-violet emissions in ZnO thin films. The violet emission is attributed to the transition of electrons from the conduction band to Cu+ acceptor levels, and the blue emission is ascribed to the transition of electrons from Cu2+ donor levels to Cu+ acceptor levels.