An EATHE system performs well for short periods but its thermal performance gets deteriorated during long continuous operation due to sub-soil thermal saturation in the vicinity of buried pipe. Effect of soil thermal saturation can be reduced to some extent in longer EATHE pipe but it is uneconomical. In the present study sub-soil moisture content is increased to enhance soil thermal properties and its effect on EATHE thermal performance and pipe length requirement for certain temperature drop has been investigated experimentally for summer cooling in hot and arid climate. In the study, two identical experimental set-ups have been developed at Ajmer city (India). A water impregnation system has been introduced to maintain different soil moisture contents in the close proximity of EATHE pipe. Knee point is obtained at a length of 29 m, 28 m, 27 m and 26 m from pipe inlet section with 5%, 10%, 15% and 20% moisture in sub-soil respectively, as compared to 41 m length in dry soil, after 10 h of continuous operation. The average heat transfer rate and COP increased by 24.1% and 24.0% respectively for 20% moisture content at 30 m EATHE pipe length as compared to dry system. (C) 2017 Elsevier Ltd. All rights reserved.