Saline, lacustrine rift basins (SLRBs) can contain very productive shale oil plays, in which "sweet spots" are closely related to organic-rich shale intervals. However, organic matter enrichment in the shale intervals within SLRBs and the controlling factors have not been well-explored in past research. In this study, well Pu6-65 within the Dongpu Depression of the Bohai Bay Basin was systematically cored and analyzed for basic geochemistry, trace elements, clay mineral content, and original total organic carbon (TOC) to understand the relationships between TOC and paleosalinity, dilution, redo; and paleoproductivity. Results indicate that the Es-3(U) and Es-3(L) (upper and lower third member of the Paleogene Shahejie Formation) in the Dongpu Depression mainly developed in a brackish and weak anoxic to anoxic depositional environment, in which surface water featured relatively low paleoproductivity. In comparison, the dilution degree is stronger in the Es-3(L) shale. Paleosalinity, dilution, redox, and paleoproductivity together controlled the organic matter enrichment in the Es-3(U) and Es-3(L) shales, while the paleosalinity, dilution, and redox condition were much more significant controlling factors than the paleoproductivity. The degree of organic matter enrichment first increases and then tends to decrease with increasing paleosalinity; the enrichment degree gradually decreases with the increasing of the dilution degree and increases with the increasing of the anoxia degree. Therefore, future exploration of organic-rich shales in the Dongpu Depression should target shale intervals developed in the environment of moderate salinity, weak dilution, and strong reducibility. This study not only improves the theory of the organic matter enrichment but also provides guidance for predicting the organic-rich shale distribution in the Dongpu Depression and in other SLRBs around the world.