Solution properties of polystyrene-poly(methyl methacrylate) (PS-PMMA) diblock copolymer, polystyrene-poly(tertiobutyl methacrylate) (PS-PtBuMA) diblock copolymer, and poly(ethylene oxide)-polystyrene-poly(ethylene oxide) (PEO-PS-PEO) triblock copolymer have been measured by viscometry. The PEO-PS-PEO copolymer has been studied also in solid state by differential scanning calorimetry and by optical microscopy. All the block copolymers present a conformational transition in solution at a given temperature region which is relatively narrow. If below this transition temperature a copolymer adopts a segregated conformation (dumb-bell model), above this transition adopts a nonsegregated or pseudo-gaussian conformation, and vice versa. In the transition temperature region the copolymer adopts a compressed segregated conformation (core and shell model). If the passage from the solution to the solid state is performed in a given constant temperature in which the copolymer presents a segregated or nonsegregated conformation the same conformation is observed in the solid state (memory effect).