The direct deposition of metal-free porphyrins onto carbon electrodes to conveniently form hydrogen production cathodes is reported for the first time. It is revealed that the rate of hydrogen generation can be optimised by adding appropriate substituents to the tetraphenyl-porphyrin (TPP) molecule, with electron donating groups enhancing performance. Excellent electrocatalytic behaviour is evident with a Faradaic efficiency of about 90%. Turn over numbers (TON) of up to 100,000 for TPP and 250,000 for Methoxy-TPP are observed after 1 h of electrolysis. These electrodes are stable for at least 6 h and can be reused several times without reducing the TONs and Faradaic efficiency. The influence of substituents is discussed in terms of a scenario where the discharge of a hydronium ion by a ring nitrogen atom is apparently rate determining. This work reveals that metal-free macrocycles can be tuned to promote electrochemical water splitting, with the potential to offer cost-effective and sustainable alternatives to precious metal based electrocatalysts. (C) 2018 Hydrogen Energy Publications LLC. Published by Elsevier Ltd. All rights reserved.