Hydrophobic association hydrogels were fabricated via micellar copolymerization of acrylamide and hydrophobic monomers lauryl (meth)acrylate (LA or LMA) in an aqueous solution of sodium dodecyl sulfate. The effect of methyl groups of hydrophobic monomers on the crosslinking network structure and mechanical behavior of the gels was investigated on the basis of rubber elastic theory. It was found that the LMA-gel exhibited higher effective crosslink density and elastic modulus. The methyl groups of hydrophobic monomers limited the flexibility of the methacrylate backbone in the association domain, which resulted in the increment of chains constraints. With the increase of stretch rate, the dissipated energy of LMA-gel increased more highly than that of LA-gel. In addition, the methyl group hindered the movement of polymer chains, leading to the lower recovery efficiency of dissipated energy for LMA-gel. In contract, the LA-gel exhibited a rapid response to external force, and possessed better elasticity and self-recovery property. (c) 2018 Wiley Periodicals, Inc. J. Polym. Sci., Part B: Polym. Phys. 2018, 56, 1505-1512