Rural electricity plans are usually designed by relying on top-down rough and aggregated estimations of the electricity demand, which may fail to capture the real dynamics of local contexts. This study aims at soft-linking a bottom-up approach for short- and long-term forecasts of load profiles with an energy optimisation model in a more comprehensive rural energy planning procedure. The procedure is applied to a small Indian community, and it is based on three blocks: (i) a bottom-up model to project households' electrical appliances, which adopts socio-economic indicators to make long-term projections; (ii) a stochastic load profile generator, which employs correlations and users' habits for assessing the coincidence and load factors; (ii) an energy optimisation model based on OSeMOSYS to find the economic optimum. The simulations show that demand models based on socio-economic indicators lead to more structured and less arbitrary scenarios. The soft-link with the energy optimisation model confirms that when accounting for short- and long-term variabilities of electricity demand together, the optimal capacities and costs can vary up to 144% and 50% respectively. Integrating optimisation tools to bottom-up models based on socio-economic indicators for forecasting electricity demand is therefore pivotal to set more reliable investments plans in rural electrification. (C) 2018 Elsevier Ltd. All rights reserved.