Samarium ions doped barium lead alumino fluoro borate glasses were prepared by conventional melt quenching technique and characterized by using various spectroscopic techniques. The amorphous nature and functional groups present host glass were confirmed by XRD and FF-IR spectra respectively. From the measured oscillator strengths the Judd-Ofelt (J-O) parameters were evaluated and subsequently used to estimate various radiative properties for the prominent fluorescent levels. The PL spectra show three transitions (4)G(5/2)-> H-6(5/2), H-6(7/2), and H-6(9/2) at 565 nm, 602 nm and 650 nm in greenish yellow, reddish orange and red regions respectively. The experimental lifetimes correlated with radiative lifetimes to calculate quantum efficiency of the as prepared glasses. The CIE chromaticity coordinates measured establishes reddish orange emission from the as prepared glasses. Based on the emission cross-sections, branching ratios, quantum efficiency and CIE coordinates, it is concluded that the Sm3+ ions doped as prepared glasses are aptly suitable for reddish orange optoelectronics device applications.