Electrolyte diffusion in electrolyte solutions exists in various areas including rechargeable batteries, soil physics and chemical engineering. In this paper, a fractal model based on the capillary model and fractal theory of porous media is proposed to quantify the effective electrolyte diffusivity in porous media with consideration of the electrical double layer (EDL) effects. The present model explicitly relates to the micro-structural parameters of porous media and electrokinetic parameters. To validate this model, a comparison is carried out with experimental data and semi-analytical model results, and yields satisfying agreement. Besides, the influences of the parameters (the porosity, equivalent particle diameter, ratio of the minimum pore radius to the maximum pore radius, molar concentration, zeta potential, and dimensionless parameter beta) are discussed in details. (C) 2019 Elsevier Ltd. All rights reserved.