Despite high electrocatalytic activity associated with platinum for electro-oxidation of ethanol, its easy deactivation by CO species and high cost motivates the evaluation of non-noble electrocatalysts for ethanol electro-oxidation. Trimetallic electrocatalyst containing Cobalt (Co), Nickel (Ni), and Molybdenum (Mo) was prepared through electroless deposition technique and evaluated for ethanol electro-oxidation. As-deposited Co-Ni-Mo electrocatalyst supported on Pd-catalyzed carbon substrate (CCS) was used and the effects of catalyst composition (correlated to electroless deposition time) and oxidation temperatures (30-60 degrees C) were investigated. CV and potentiostatic techniques were used in the study. Tafel analysis showed that the exchange current density for the 30-minute deposited catalyst (1.3 x 10(-5)A/cm(2)) was an order of magnitude higher than that reported for Pt (0.001 x 10(-5)A/cm(2),(1)), and Pt/C (0.033 x 10(-5)A/cm(2),(1)) suggesting improved ability of the catalyst at handling CO deactivating species relative to Pt. The trimetallic catalyst showed very low onset potential (-0.39 V vs. Ag/AgCl). The linearity of the CV peak potential with the logarithm of scanning rates confirmed the irreversibility of ethanol electro-oxidation on the catalyst. The activation energy (Ea) and rate constant for the CoNiMo electrocatalysts were proposed and the effect of multi-metallic composition on the reaction investigated. Overall, this study provides a novel and effective non-noble electrocatalyst for ethanol electro-oxidation. (C) 2019 The Electrochemical Society.