Thin films of noble metals, such as gold, have high visible transparency and infrared reflectance. The former is due to the presence of surface plasmons, and the latter is due to the large density of free electrons. Gold thin films have a transmittance peak at 520 nm, which is closely matched to the maximum emission of solar radiation. These properties have been utilized in several applications, including energy-saving transparent heat mirrors that consist of a bi-layer of a thin gold film over-coated with a dielectric layer. These coatings transmit light and reflect heat. For such an application, the transmittance of the thin gold film needs to be enhanced; this is achieved by the dielectric layer that functions as an antireflective coating. In this work, the dielectrics were metal oxides that are transparent in the visible range. The selection criteria based on the band gap, and refractive index were first imposed to identify potential metal oxides. This resulted in the choice of ten metal oxides (CeO2, HfO2, MoO3, Nb2O5, NiO, SnO2, Ta2O5, TiO2, WO3, and ZrO2). The bi-layer performance was then optimized theoretically. The gold-metal oxide layers were subsequently fabricated, and their optical spectra were measured over the ultraviolet visible-near infrared ranges. The performance of the heat mirrors was assessed in terms of their visible and solar transmittance and reflectance. A figure of merit was defined to evaluate the suitability of the oxides. The optical properties suggest that tungsten oxide (WO3) is the best oxide; however, hafnium oxide (HfO2) has the best performance for solar energy applications.